From speaker to business: how to grow your speaking practice professionally

Many speakers are good on stage. But being a good speaker is not the same as building a strong business.

During this gathering, Hans Ruinemans takes you through the question of how to upgrade your speaking practice from individual bookings to a more professional, robust and future-proof business model.

Over the past decades Hans has guided directors, entrepreneurs, start-ups and scale-ups, and has himself founded six companies, including private and public limited companies, a partnership and sole proprietorships. From that broad entrepreneurial experience he looks at the speaking profession with a sharp eye: not only at your story on stage, but above all at the business foundation around it.

We will explore questions such as:

Where does your real value as a speaker lie?

Are you selling a performance, or are you selling a transformation?

How do you sharpen your positioning?

Which revenue models suit professional speakers?

How do you build continuity instead of incidental bookings?

When are you still a speaker, and when do you become a thought leader, mentor or strategic partner?

This session is intended for speakers who take their craft seriously and want to bring their business to a higher level. Not with quick tricks, but with clear choices, entrepreneurship and a mature view of value.

For whom?

For professional speakers, aspiring speakers and experts who don't see speaking as a hobby, but as a serious part of their entrepreneurship.

Outcome

You will go home with a sharper picture of your current speaking business, concrete handles to strengthen your offer, and a better feel for where your real growth potential lies.

There is room to bring in your own cases and to learn from one another.

The working language is Dutch, although if enough English-speaking participants register, we may switch to English.